Horsetalk.co.nz - Full Article
By Neil Clarkson on Jun 20, 2013 in Equestrian Sports, News
People do not need to be rocket scientists to realise how easily a sport’s reputation can be damaged by drug scandals.
One only has to look at cycling to see how repeated and high-profile drug infractions can trash a reputation. Once lost, recovering that reputation can be a long and difficult process. The commercial damage can also be considerable, as sponsors tend to see little value in supporting a tarnished sport.
The sport of endurance is facing just such an uncomfortable truth: that if it does not start to make serious inroads into drug infractions in the Middle East, the sport’s reputation could well sustain lasting damage...
Read more here:
http://horsetalk.co.nz/2013/06/20/endurance-doping-draw-line-in-sand/#axzz2XBCVY89W