Monday, November 16, 2009

DLF International Seeds to Provide Grass Seed for 2010 Alltech FEI World Equestrian Games

Pitchcare.com

By Press Release in Industry on 16th Nov 2009 14:00

Lexington, KY-The World Games 2010 Foundation today announced that DLF International Seeds will become a supplier to the Alltech FEI World Equestrian Games, which will be held at the Kentucky Horse Park September 25-October 10, 2010.

The World Equestrian Games are the world championships for eight equestrian sports recognized by the Federation Equestre Internationale (FEI), and are held every four years. The first World Equestrian Games were held in Stockholm, Sweden in 1990, and the 2010 Games in Lexington, Kentucky are the first to be held outside of Europe.

DLF International Seeds will provide the grass seed for the cross country course of the Kentucky Horse Park. The course will be used during the Games for the Endurance competition, the cross country phase of Eventing competition, and the marathon phase of the Driving competition.

The course is located north of the main stadium at the Kentucky Horse Park and covers more than four miles of rolling landscape. DLF will lay more than 9000 Kg of seed for the course from 2009 through 2011, assuring that the integrity of the landscape is maintained before, during and after the competitions.

"As an international company and proud member of the Bluegrass state, we are honored to become a supplier for the 2010 Games," said Steve Reid, DLF Chief Breeder for the United States. "We have every confidence that the mixture of tall fescue and Kentucky bluegrass varieties will stand up to the rigors of the competition and be aesthetically pleasing to spectators."

"DLF's commitment will make a lasting impact on not only our event, but also to the Kentucky Horse Park," said Terry Johnson, Vice President of Sales for the Foundation. "Their product and expertise will ensure that the Kentucky Horse Park is showcased as a beautiful backdrop to host and broadcast this prestigious event to the world."

DLF International Seeds is a member of the DLF Trifolium Group, which is the world's largest producer and marketer of grass and clover seed. The U.S. production, marketing and shipping services are located in the Pacific Northwest-the site of more than half the world's cool season grass seed production. DLF market the Masterline, Foragemax & Johnsons sports seed ranges in the UK and supply many of the leading equestrian venues.

The Alltech FEI World Equestrian Games are the world's most prestigious equestrian competition. In 2010 the Games will be broadcast on NBC Sports, which will mark the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex & John Deere.

For more information on this story or the DLF seed range contact:
Derek Smith Amenity Sales Manager
Tel:01386 791102 Email: dsmith @ dlf.co.uk Web: www.dlf.co.uk