Longines named as title sponsor for FEI World Endurance Championships 2012

DATE: 7th June 2012

Swiss watchmaker Longines has become the title sponsor and official timekeeper of the 2012 Federation Equestre Internationale (FEI) World Endurance Championships (25th August 2012) at Euston Park, near Newmarket, Suffolk, UK.

The FEI CEI 4* competition over 160km, organised by Janah Management, will officially be known as the Longines FEI World Endurance Championships.

The 14th running of the FEI World Endurance Championships will see around 160 riders from up to 40 countries lining up for the contest around the undulating Euston Park track.

Reigning world champions, Spain’s Maria Alvarez and Nobby hold the record as the only combination to have claimed two world titles in succession and Spain will be hoping that Ms Alvarez is again among their line-up. The UAE currently holds the team world title. Alvarez’s winning time of 7hr:35min.44sec at the Alltech Kentucky World Equestrian Games in 2010 will be a target for the winning rider at this summer’s World Endurance Championships.

Walter von Känel, President of Longines said: “Longines is proud to be title sponsor and official timekeeper of the FEI World Endurance Championships. Thanks to its long dedication as official timekeeper of equestrian sports since 1881, Longines is considered as an essential partner to a sport which embodies the brand’s values.”

The Swiss watchmaker is a significant partner of the sport of endurance – the HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup presented by Longines is now in its fifth year.

Ian Williams, FEI Non-Olympic Sports Director, said: “The Longines FEI World Endurance Championships 2012 will be an event of the highest sporting quality and we are grateful to the title sponsor for their support.”

Championship organiser James MacEwan said: “We are fortunate to have the support of such a prestigious company at such a high level. We are looking forward to producing a memorable championship in a great year for sport in this part of the world.”

Alongside title sponsor Longines, organisers welcomed two Dubai industry giants, Meydan and Emaar Properties as additional supporters of the championships.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “Equestrian events are part of the Arab world’s heritage, and Emaar has a strong history of supporting such noble initiatives.

“We are honoured to support the FEI World Endurance Championships, which brings together participants from over 40 countries, underlining the strong global interest in the event.”

Saeed H. Al Tayer, Chairman of Meydan Group said: ““The opportunity to support the 2012 World Endurance Championships compliments the focus of the Meydan Group, as the sport of Endurance riding is a great part of the equestrian legacy of the UAE and Dubai.

“We are pleased to serve as one of the event’s sponsors and welcome the opportunity to promote the great sport of Endurance riding in Dubai and across the world.”

With around 1000 participants, riders, crew and officials, the championship will have a significant economic impact on the area around Euston Park and the Newmarket area during the build-up and immediately post competition.

For media information, accreditation or images, please contact Longines FEI World Endurance Championships PR, Elizabeth Peplow;
Tel: +44 07917 647663, Email: wec2012media@gmail.com