Kentucky.com - Full Article
Wednesday, Jul. 14, 2010
By Linda B. Blackford - firstname.lastname@example.org
Organizers of the Alltech FEI World Equestrian Games are lowering ticket prices in an attempt to sell more of them.
Starting Thursday, a special promotion will offer a 30 percent savings on tickets to many of the early phases of the competitions. The special offer will run through Labor Day weekend and end on Sept. 6.
The Games will be held from Sept. 25-Oct. 10 at the Kentucky Horse Park.
So far, about 260,000 tickets have been sold, far below the once-anticipated 600,000. Organizers have said the economy is mostly to blame for more people not buying tickets priced over $100 for some events. Tickets to many event finals have been selling well, officials said.
The new prices include a discount on the one day of endurance riding, from $45 to $25 per ticket...
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