Wednesday, June 09, 2010

Lexington Herald-Leader, Team up with the Alltech FEI World Equestrian Games

June 9, 2010

The Lexington Herald-Leader/ has been named the Official Print Media Sponsor of the 2010 Alltech FEI World Equestrian Games. The Games will be held at the Kentucky Horse Park September 25 to October 10, 2010.

As part of the sponsorship, the Herald-Leader will produce daily start lists and results sheets available on the grounds for Games spectators. The Herald-Leader also will provide the Foundation with promotional space to advance the Games.

“Our partnership with the Herald-Leader and fulfills a large need for us,” said Terry Johnson, vice president of marketing and sales. “The daily start lists will provide an invaluable resource for our fans to enjoy the event and their marketing assistance will help us effectively communicate with their readership.”

The partnership with the Games also includes expanded advertising and circulation opportunities.

Tim Kelly, president and publisher of the Herald-Leader, added, “We are pleased to play a major role in the Alltech FEI World Equestrian Games. The impact of the Games will be long-lasting on Lexington and Central Kentucky. We’re glad to make this contribution to the Games and to the communities we serve.”

The Herald-Leader and will provide Kentuckians and visiting fans with comprehensive, multi-media coverage of the pageantry, the sports and the personalities of the Games, and the events and activities surrounding it, on a daily basis.

About the Lexington Herald-Leader

The Lexington Herald-Leader and are committed to being Central and Eastern Kentucky’s primary sources of news, advertising, information and commentary. The combination of the Herald-Leader and reaches seven out of 10 adults in the 40-county Newspaper Designated Market. Winner of three Pulitzer Prizes, the Herald-Leader is owned by The McClatchy Company of Sacramento, Calif.

About the Alltech FEI World Equestrian Games

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit

Amy Walker
Alltech FEI World Equestrian Games
859-255-2010 ext. 235

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