Thursday, February 25, 2010

Ireland launches new equestrian brand - Full Article

February 26, 2010

Horse Sport Ireland has launched its 'Team Ireland Equestrian' brand, which will be worn by all Irish equestrian riders across all Olympic disciplines up to London 2012.

The logo, which is a shamrock consisting of three horse shoes, was developed by Horse Sport Ireland as part of a major drive to market Ireland's equestrian teams to sponsors and the general public.

Horse Sport Ireland Chairman Joe Walsh said that the new concept had been developed over the past year by HSI to create a single identity for Irish teams across all of the FEI disciplines of show jumping, eventing, dressage, para-equestrian, carriage driving, endurance, reining and vaulting.

The launch was a new beginning for the sport in Ireland. "We have outstanding riders in this country and with top class coaches and structures in place we can take on the world. It is time for people to get behind our riders, our horses and Team Ireland Equestrian," he said.

"Last year we had 480 riders who represented Ireland in international competition with huge success and I believe that our riders, breeders and owners deserve more credit for their achievements on the world stage," he said.


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