Thursday, February 11, 2010

2010 WEG: WEG ticket sales grow as international interest increases - Full Article

Thursday, Feb. 11, 2010

By Linda B. Blackford -

After a slow start to ticket sales to the 2010 Alltech FEI World Equestrian Games, organizers say they're seeing an uptick, particularly from overseas.

"With the arrival of 2010, we are seeing a steady increase in sales each day as people around the world make their plans and purchase their tickets to the Games," said Jamie Link, CEO of the World Games Foundation, which is putting on the event at the Kentucky Horse Park from Sept. 25 to Oct. 10.

Ticket sales are at the 160,000 mark. That's still a long way from the available 600,000, but organizers say they believe tickets will continue to move as the event gets closer.

Currently, only competition tickets to the eight events are on sale. General admission tickets will go on sale in the spring. Despite the global recession, there is more interest from abroad, particularly Europe, where all previous World Equestrian Games have been held.

"We've really seen sales pick up from countries like Great Britain, France and Germany," said Terry Johnson, the vice-president of marketing. "We've also had a strong push from South Africa." There have also been ticket sales from Canada, Australia and Mexico, 50 countries in all.

Johnson said he wasn't sure exactly why South Africa was well-represented, except they will have athletes at the Games.

Interest in some events is intense. Games spokeswoman Amy Walker said two events — the final rounds of reining and dressage — are almost sold out. There are preliminary rounds for each event.


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