Friday, November 09, 2012

Horse sport gets flashy new logos

Horsetalk.co.nz - Full Article

By Horsetalk.co.nz on Nov 09, 2012 in Featured, Focus

Olympic showjumping rider Peder Fredricson is the winner of a competition to design new horse sport pictograms for the FEI’s seven disciplines.

The change was instigated to celebrate the massive global growth of equestrian sport. Equestrian events in the seven disciplines governed by the FEI – Jumping, Dressage & Para-Dressage, Eventing, Driving & Para-Driving, Endurance, Reining and Vaulting – have grown by 33% since 2008, with over 3,200 events taking place on all seven continents in 2012.

The new pictograms, unveiled on Thursday at the FEI General Assembly in Turkey’s capital Istanbul, sport bright colours to embody the passion and vitality of equestrian and depict the unique relationship between human athletes and their horses.

The pictograms, which will be used by the FEI, its 133 National Federations and organisers of FEI competitions around the world, were inspired by the winning entry of an international design competition launched on the FEI’s Facebook page and website.

The competition attracted 85 submissions from 17 countries, with entries coming from equestrian enthusiasts, athletes and designers aged between 15 and 74 years old...

Read more here:
http://horsetalk.co.nz/2012/11/09/horse-sport-gets-flashy-new-logos/