Mark Bellissimo Launches Inaugural Global Equestrian Trifecta of World Equine Expo™, WEQx Games™ and World Horse Day™ to Run Concurrently Within FEI World Equestrian Games™ Tryon 2018

Tryon.coth.com

Feb 22 2018
For Immediate Release

Mill Spring, NC – February 22, 2018 – Mark Bellissimo, Managing Partner and CEO of the International Equestrian Group and Tryon Equestrian Partners, announced today the inaugural annual World Equine Expo™ that will include the WEQx Games™ and World Horse Day™ and will run concurrent with the FEI World Equestrian Games™ Tryon 2018 (WEG) between September 11-23rd, 2018.

The collective event theme is “Celebrate the Horse, Celebrate the Sport,” which honors and highlights the unique connection between horses and humans across the world. The Tryon International Equestrian Center (TIEC) team, location of the 2018 WEG, will release its #Together video highlighting this powerful connection between the World Equine Expo and the FEI World Equestrian Games.

The FEI World Equestrian Games™ Tryon 2018 will run from September 11-23rd, 2018 and is equestrian sport’s most significant event featuring the World Championships for eight equestrian disciplines: Jumping, Dressage, Para-Dressage, Eventing, Driving, Vaulting, Reining, and Endurance. The Tryon WEG will be the most attended sporting event in the U.S. in 2018.

The World Equine Expo™ (Expo) – whose inaugural event will run during the WEG – will be an annual event intended to create a platform to honor, celebrate, and promote horses and horsemanship through a significant trade fair, demonstrations, educational seminars, clinics, panel discussions, an equine art and film festival, and competitions on topics critical to raising awareness, and strengthening, innovating and expanding global equestrianism.

The Expo will include the WEQx Games,™ which are spectator-friendly derivative equine competitions that highlight the accessibility, diversity, athleticism, and passion for horse sport for athletes of all ages with the ultimate goal of finding formats that promote personal, spectator, and commercial interest in equestrian sport. More comprehensive details will be introduced in the forthcoming weeks.

Bellissimo commented, “All of our countries were discovered on the back of a horse. The horse and other equines (donkeys, mules) have been partners in humanity for over 4,000 years and remain a significant economic enabler in most developing countries with millions of equines supporting hundreds of millions of lives. These amazing animals continue to provide sustenance, transportation, security, entertainment, friendship, therapy, and sport throughout the world. The love of the horse is universal and profound. The opportunity is to better package the spirit of the horse and make it known and accessible to a broader audience.”

Murray Kessler, President of the United States Equestrian Federation commented, “The Vision of US Equestrian is to bring the Joy of horse sports to as many people as possible. It’s hard to imagine an Equine event in the United States that could do more than this trifecta in Tryon.”

The social media theme “#Together” highlights the convergence and shared interests of many dualities including the FEI World Equestrian Games™ and the World Equine Expo™, east and west, horse and rider, equestrians and non-equestrians, athletes and spectators, and riders and grooms who all come together for the love and passion for horses. On Facebook alone, there are 250 million people that have horse-related interests. This compares with 7.9 million for ice hockey, 65 million for American football, 102 million for golf, 180 million for tennis and rivals American baseball of 288 million. Soccer leads the sporting disciplines with 762 million.

In addition, the World Equine Expo™ will host and debut the inaugural World Horse Day™ with a charity gala.

“World Horse Day™ will be the ultimate celebration of the horse, an animal that has supported humans since the beginning of time. While often an unsung hero, this incredible animal is overdue for its turn in the spotlight. World Horse Day™ honors the horse and its unparalleled contribution to our world,” said Bellissimo.

More details will follow over the following days, weeks, and months highlighting the details of the World Equine Expo™, the WEQx Games™, and World Horse Day™, along with ongoing WEG announcements. Tryon is working in collaboration with the Federation Equestrian International and the United States Equestrian Federation to refine the formats of the WEQx Games competitions.

The World Equine Expo™ event media partner will be “Chronicle of the Horse” (COTH), one of the U.S.’s oldest and most influential equestrian media companies that dates back to 1937. The COTH website is the most visited website in the equestrian world (non-racing) with over nine million unique visitors on www.coth.com.

The World Equine Expo™ will occur over 13 days and have a curriculum within event segments that are presented in the form of one or more of the following: trade booths, displays, demonstrations, panel discussions, keynote speakers, educational seminars, clinics, and competitions. The event segments are:

• Global Trade Fair
• Horsemanship
• Horse Welfare
• Breed Festival
• Equine Therapeutics (Hippotherapy)
• Equine Art Festival
• Equine Film Festival
• Equine Entertainment
• Equine Health and Nutrition
• Equine Sports Medicine (Exercise Physiology)
• Equine Philanthropy
• Equine Industry Innovations and Technology
• Equine Land Preservation

For more information, see:
http://tryon.coth.com/article/mark-bellissimo-launches-inaugural-global-equestrian-trifecta-of-world-equine-expo-weqx-games-and-world-horse-day-to-run-concurrently-within-fei-world-equestrian-games