Monday, April 11, 2016

Malaysia: Endurance Horse Riding Set To Replace Monsoon Cup As Tourist Attraction During Monsoon Season - Full Article

April 11, 2016 14:18 PM

KUALA TERENGGANU, April 11 (Bernama) -- "Beautiful State, Beautiful Culture" the tagline used by Terengganu for 27 years now, remains relevant in the promotion of tourism locally and internationally.

Though the tagline will continue to be used, the tourism industry in Terengganu will be boosted by the inclusion of various activities and programmes to cater for tourists.

Terengganu Menteri Besar Datuk Seri Ahmad Razif Abdul Rahman said the state was well known among local tourists as a leading popular holiday destination with pristine beaches, islands, batik and handicraft.

However, Terengganu's position internationally as a tourism destination need to be given additional focus, especially sports tourism, as a new attraction to stimulate the tourism industry.

"The weather and geographical positioning of Terengganu have been the state's two main setbacks although hosting the Monsoon Cup had given a new impetus to the tourism industry during the monsoon season.

"But we did not see a strong impact from the Monsoon Cup towards the people of the state in general, so we are looking at other avenues, including endurance sports as an attraction.

"We are looking at Endurance Racing as one of the events to attract tourists," said Ahmad Razif during an exclusive interview with Bernama at his official residence, Seri Iman, here recently...'

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