Australia: 2012 Tom Quilty in Tasmania

AERA.ASN.AU

In June 2012, the Tom Quilty National Equine Endurance Championship will be held in St Helens, Tasmania. As you would be aware, the Championship will consist of a 160km competitive horse ride held over 24 hours. The Tom Quilty has been running for over 45 years, and is steeped in history and tradition. The Tom Quilty National Championship changes state each year and in 2012, it is Tasmania’s turn to host Australia’s premier endurance ride.

Based on previous Tom Quilty events held elsewhere in Australia, we anticipate at least 500 interstate and international visitors to St Helens, in addition to around 400 Tasmanians who attend the event. International visitors from the UAE, Japan, Malaysia and the USA are regular participants in the Tom Quilty Championship and to gain a Tom Quilty completion buckle is one of the most highly regarded awards within the international, as well as national, endurance community.

In addition to the Tom Quilty Championship, the event will have a Trade Stall section for attendees to browse and make purchases. Given that the large amount of riders, crew and officials will stay for the majority of the week of 4th – 11th of June 2012, this will provide a substantial market for sales and promotion. Every competitor will receive a copy of the Tasmanian Tom Quilty program, a glossy colour magazine with the details of each State’s Endurance Championship, plus an outline of the program of events for the three main days of competition. You may like to prepare a page to be inserted into the program.

The Tasmanian Tom Quilty Committee have a media plan in place and will be publishing regular articles and media releases in the Examiner and other local newspapers leading up to the Tom Quilty 2012. We can also promote your business through this medium if you would like. We have been allocated six large advertisements in the state-wide newspaper, the Examiner, specifically in the Horse Directory, and we will also be preparing a feature closer to the event. This could be excellent coverage for your business if you would like to promote your organisation.

If you would like further information on how you can be involved, please contact me on gburford@freshfreight.com.au or on mobile 0439961090. We hope to hear from you soon.

Regards,

Greg Burford
Treasurer
Tasmanian Tom Quilty 2012 Committee