Monday, April 27, 2026

Great Britain: Major sponsorship announced as hoof boots rise in popularity across endurance riding

April 23 2026

A new three-year title sponsorship of Endurance GB’s National Championships has been announced, reflecting the growing use of hoof boots across the sport.

The Hoof Boot Shop will become Title Sponsor of the National Championships from 2026, in a partnership that highlights a noticeable shift in how endurance horses are managed and competed.
A sport evolving with horse welfare at its core
Endurance GB, the National Governing Body for endurance riding in Great Britain, oversees a discipline where horse welfare is central to competition. With veterinary checks before, during and after rides, the sport places a strong emphasis on soundness, recovery, and long-term horse health.
In recent years, more riders have been exploring alternative hoof care approaches, with hoof boots becoming an increasingly common sight at all levels of the sport.
National Championships showcase the best of the sport
The National Championships remain the pinnacle of domestic competition, bringing together combinations from grassroots through to elite level.
Held at Thetford 2 on 15–16 August 2026, the Championships include:
  • Senior National Championship (160km in one day)
  • Young Rider National Championship (100km)
  • Championship Series from 20km Foundation level through to Advanced
Qualification takes place across the season, combining performance-based points with results at Area Qualifiers, ensuring the Championships reflect both consistency and progression.
From grassroots fitting service to title sponsor
Founded in 2021, The Hoof Boot Shop began as a mobile fitting service, travelling across the UK to help horse owners find the right hoof boot for their horse.
Since then, it has grown into a nationwide network of approved fitting partners, alongside online fitting services and a specialist product range.
Rachael, Managing Director of The Hoof Boot Shop, said:
“Endurance riders are incredibly focused on what works best for their horses, and that’s something we’ve seen more and more over the last few years. Hoof boots are becoming part of that conversation, particularly for horses competing over varied terrain. We’re proud to support a sport where horse wellbeing and performance go hand in hand.”
A partnership that reflects wider changes in the sport
Endurance GB believes the partnership reflects a broader shift within the discipline, rather than simply a commercial agreement.
Bella Fricker, Marketing and Sponsorship Director at Endurance GB, said:
“This isn’t just about a sponsorship – it’s about recognising how the sport is evolving. We’re seeing more riders explore different approaches to hoof care, and that’s being driven by a real focus on horse comfort and longevity.
The Hoof Boot Shop are a natural partner for the National Championships because they’re already part of that conversation within the endurance community.”
Supporting the future of endurance
The three-year agreement also represents continued investment into the sport, helping to support the National Championships and strengthen partnerships within the equestrian industry.
As riders begin their qualification journeys for 2026, the Championships will once again bring together the very best of endurance riding – from emerging combinations to experienced international competitors.



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Great Britain: Major sponsorship announced as hoof boots rise in popularity across endurance riding

April 23 2026 A new three-year title sponsorship of Endurance GB’s National Championships has been announced, reflecting the growing use of...